GeeNEms Pizzaria Ad

The GEEnEMS team requested an ad that had an 80s/90s console era theme. Therefore I began researching vintage video games like Super Mario and imagery from old consoles like the SNES. After creating a basic moodboard, I began experimenting with thumbnail sketches. And once the story and style were decided, I developed the design in Adobe Illustrator.

Everything was animated using Adobe After Effects. Initially we wanted to make the video pixelated, to strengthen the theme, but we decided against it due to legibility. However, I kept the sound design 8-bit and all the animation very limited to inject the flavor of the era while keeping the design clean.

Designed, animated, and sound designed by me.

Rough thumbnail sketches

Storyboard

Branded Box Ad

The team at CCBrandedBox wanted to create an ad based on the idea that their printing service brings businesses to life. I developed a concept that contrasts stillness and dullness (before printing) with movement and colors (after printing). I began with thumbnail sketches and then moved to Illustrator to create the designs and storyboards. All animation was done in Adobe After Effects. The fireworks and magical dust effects were created using AE’s built-in particle system. The biggest challenge was making the cup appear to spin.

Designed and animated by me.

Thumbnail Sketch before illustrating

Illustration